The tablet market in India experienced a significant decline of 22 percent year-over-year in the second quarter of 2023, according to a report by CyberMedia Research (CMR). However, there was a positive growth of 29 percent quarter-on-quarter, indicating a potential rebound in the market. In this article, we will delve deeper into the reasons behind this decline and the factors contributing to the growth in the tablet market in India.
CMR’s Tablet PC market report revealed that the overall tablet market in India witnessed a 22 percent year-on-year decline in the second quarter of 2023. This decline can be attributed to several factors, including the economic impact of the ongoing pandemic, supply chain disruptions, and the increasing popularity of smartphones as a primary device for communication and entertainment purposes.
Despite the decline in tablet shipments, both Apple and Samsung managed to grow their tablet shipments by six percent during the quarter. Apple emerged as the leader in the market, capturing a slightly higher share than Samsung. The report stated that Apple retained its leadership position with a market share of 25.38 percent, driven by its premium offerings. Samsung closely followed with a market share of 25.31 percent.
While Apple and Samsung dominated the market, other players faced challenges during the second quarter of 2023. Lenovo experienced a significant decline in tablet shipments with a 30 percent decrease. However, it still managed to secure the third spot with a market share of 23 percent. Realme, on the other hand, saw its tablet shipments more than halve, resulting in an 8 percent market share. Xiaomi, however, witnessed a remarkable growth of 155 percent in tablet shipments, achieving a market share of 6 percent.
The report highlighted that 5G tablets showed a 7 percent year-on-year growth, indicating the increasing adoption of 5G technology in the tablet segment. Additionally, WiFi tablet shipments surged by 12 percent year-on-year, claiming a significant 54 percent shipment share. These figures suggest that consumers are seeking high-speed connectivity and convenience when choosing tablets.
With the festive season approaching, CMR anticipates a surge in tablet acquisitions in India. The introduction of 5G technology and the advent of foldable tablets offer promising prospects for the market. The fast speed and minimal latency of 5G will enhance the gaming experience on tablets, attracting consumers who prioritize gaming on the go. Furthermore, foldable tablets bridge the gap between conventional tablets and laptops, providing a perfect blend of portability and productivity.
While the tablet market in India experienced a decline in the second quarter of 2023, the growth of certain segments such as 5G tablets and WiFi-enabled tablets indicates a potential rebound. Apple and Samsung continue to dominate the market, but players like Lenovo, Realme, and Xiaomi are also striving to gain market share. With the advent of new technologies and the upcoming festive season, the Indian tablet market is poised for growth and innovation.
Leave a Reply